Who we are
Primal Group Services Ltd is the controller for personal data collected through this website where we decide why and how that data is used.
| Controller | Primal Group Services Ltd |
|---|---|
| Company number | SC886156 |
| Registered office | A2z Accounting Solutions, First Floor, 499 Union Street, Aberdeen, United Kingdom, AB11 6DB |
| Contact | info@primalgroupservices.co.uk |
What we collect
When you use the website we may receive your name, company name, email address, phone number, service enquiry details, contact preference, and any other information you include in the contact form or an email.
We also receive limited technical information when your browser loads the site, such as IP address, browser type, referrer data, and server request logs handled through the website infrastructure.
How data reaches us
The live site uses a small number of third-party services that are directly tied to the real data path.
- FormSubmit receives website contact form submissions through a hidden endpoint and forwards them to the Primal inbox without exposing the public email address in the form action.
- Direct email contact also reaches the Primal inbox when you choose to email us yourself.
- Cloudflare Pages hosts and delivers the website and may process request logs and security data at the edge.
- Google Fonts serves the Manrope and Space Grotesk web fonts used by the site, which means your browser may connect to Google font infrastructure when pages load.
The public contact form is live and uses a hidden routing endpoint so the public email address is not exposed in the form action. No marketing platform, ad network, remarketing tag, or third-party analytics tracker is intentionally deployed on the site at the time of writing.
Why we use personal data
We use enquiry data to respond to requests, assess whether a brief fits the current service offer, provide quotations or follow-up information, keep a record of business communications, and protect the website and inbox against spam or abuse.
Lawful bases
Depending on the context, we rely on one or more of the following lawful bases under UK GDPR.
- Pre-contract steps where you contact us to request information, pricing, or service availability.
- Legitimate interests in running the website, responding to enquiries, maintaining records, and protecting the site and business from misuse.
- Legal obligations where we need to retain or disclose information for tax, accounting, insurance, regulatory, or legal reasons.
How long we keep it
We keep enquiry information for as long as it is needed to respond properly, manage follow-up conversations, evidence commercial discussions, and meet any legal or accounting obligations that apply to the business. We do not keep personal data longer than reasonably necessary for those purposes.
Sharing
We do not sell personal data. Information may be shared with service providers that help us run the site or process enquiries where that is necessary for delivery or compliance.
Your rights
Subject to the usual legal conditions, you may ask for access to your personal data, request correction, request erasure, object to certain processing, or ask for restrictions on use. To exercise those rights, email info@primalgroupservices.co.uk.
Complaints
If you believe your data has been handled unlawfully, you can raise the issue with us first and you also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Special category data
Please do not send medical details, health records, safeguarding information, or other sensitive personal data through the public contact form unless we have specifically asked for it and confirmed a secure route.
Changes to this policy
This page reflects the live site configuration as reviewed on 24 April 2026 and may be updated if the website tooling, analytics setup, enquiry flow, or business operations change.